VICE PRESIDENT OF BUSINESS INTELLIGENCE & CHIEF MARKETING OFFICER
Simpli Networks Inc., | 2014 - present
This site serves to introduce myself and my credentials as I bring a unique skill set and qualifications base to new employment.
I bring an array of leadership credentials in a strategic application to compliment your organization and to make a highly valued contribution. My professional background offers a demonstrated ability to excel numerous roles, bringing highly valued contributions to organizations in multiple industries.
As a professional with seasoned interdisciplinary skills its highly important to me to constantly be prioritizing, time management evaluation and the coordination of efforts in concert with my organizational skills. Like ripples in a pond, we’re in the age of inter-action or perhaps inter-coordination as all these elements contribute to inter-departmental success. I regularly perform cost-benefit analysis as well as business intelligence reporting and documentation to identify prospective customers as well as get valued feedback on how to best serve them. Business Growth, Test, Measure, Enhance and Tune-To-Improve.
Thank you for your consideration. If you have any questions please feel free to reach out to me and will will get back to you promptly.
Respectfully,
Simpli Networks Inc., | 2014 - present
• Leads vision, strategy, and execution for all facets of marketing and business intelligence at this cloud services company.
• Oversees business intelligence and analytics to gather, sort, and review information to empower evidence-based strategic decision-making by executive leaders.
• Implemented niche market growth strategy campaigns to propagate controlled growth and scalability based on trend analysis and target marketing.
Open Spaces Marketing Inc., | 2012 - 2016
• Fulfills a critical role leading marketing for this full-service marketing agency focused on small businesses, engaging in extensive research to build business intelligence-based marketing solutions aligned with the unique needs of each client.
• Orchestrated and executed research projects and A/B split testing to develop and optimize marketing solutions; leveraged Infusionsoft to implement marketing automation.
• Outstanding results, skyrocketing profits by 50% to 200% through the creation and refinement of marketing solutions guided by research, competitive analytics, and business intelligence.
• Worked with a key client's to identify target markets and build fully automated marketing solutions that generated savings in development costs ranging from $10K to $100K and hyper accelerating new sales growth
• Credited with launching sales systems automation solutions through Infusionsoft campaigns, interactive multimedia, and landing pages; used statistical reporting to fine-tune results and conversions.
Juiced-Metrics, LLC.,| 2011 - 2017
• A marketing metrics dashboard for business owners to provide marketing analytics and sales performance metrics,
Maxim Verve Inc., | 2012 - 2016
• Marketing design based on site traffic metrics and analytics supporting professional financial advisory services.
• Interactive Producer, Sequoia Multimedia Inc., Portland, OR
• Investment Banking Training Program, Marketing Analyst, Intermarket International Inc., New York, NY
• Hong Kong Office, (2) years
• Singapore Office, (2) years
• Semester Abroad - (AESU) American European Students Union Program, European Economics and Comparative Government studies, Richmond College, UK.
International Studies, | New Hampshire College Graduate School of Business, Southern New Hampshire University
Business & Marketing, | Pacific University
Multimedia Postgraduate Studies, non-matriculating | Rhode Island School of Design
Teradata Executive Certification Program | Teradata University (enrolled)
Stanford University, through Coursera | non-matriculation, online studies
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